Aqualuna's Cheung Po Tsai Chinese junk boat leveraged Xiaohongshu seeding to drive traffic to its private-domain WeChat Mini Program for transactions, achieving tens of millions of impressions in mainland China, stable quarterly orders of HK$300,000+, and 100% growth in mainland online sales. As a low-frequency, high-ticket cultural tourism product, it achieved a repeat purchase rate of 8% — considered above average for the category.

Named after a legendary historical figure and crafted using exquisite traditional handwork, Aqualuna offers a romantic modern travel experience. It has long been officially recognized and recommended by the Hong Kong Tourism Board (HKTB), frequently featured in official tourism videos, websites, and promotional materials — making it a "must-experience" activity in Hong Kong.

China Post's Hong Kong subsidiary leveraged Xiaohongshu's existing overseas Chinese user base, combined with precise targeting through Xiaohongshu content keywords and Spotlight advertising, to reach global C-end consumers and B-end enterprises with international logistics needs — helping the brand expand into international markets and convert leads.

China Express Service Limited is a wholly-owned subsidiary of China Post Hong Kong Limited. With over 20 years of development and accumulated expertise, the company has built substantial asset scale, deep industry experience, and a stable workforce. Its core businesses include Hong Kong local delivery, warehousing, logistics distribution, and cross-border e-commerce import/export services.

Axe Brand, a century-old Hong Kong brand, implemented a full-funnel closed-loop marketing strategy on Xiaohongshu, achieving zero-to-millions of brand impressions within mainland China and a 50% sales growth year over year.

Originating in 1907 (33rd year of the Guangxu era), Axe Brand has been accompanying Hong Kong citizens for over a century. With operations spanning Southeast Asia and reaching every corner of the world — including Guangzhou, Vietnam, Macau, Australia, and North America — the brand's Hong Kong factory obtained Australian GMP certification in 1998 and Hong Kong GMP certification in 2012.

Through a precise and differentiated strategic approach, Ho Choi successfully enhanced its brand influence and efficiently converted online traffic into in-store customer flow.

Hong Kong Ho Choi Seafood Restaurant (Ho Choi Group) is a time-honored dining brand specializing in traditional Cantonese cuisine, fresh seafood, and premium dim sum. Its core selling point is "fresh, high-quality ingredients — no pre-made dishes," catering to various occasions including business banquets, family gatherings, and wedding receptions. The brand operates 10 locations across Hong Kong.

Leveraging Google + YouTube for full-funnel exposure across Asia, significantly enhancing the brand's international visibility. This marked a pivotal step in transforming from a regional brand into a global player, achieving long-term brand equity accumulation.

Macau Koi Kei Bakery is Macau's most iconic souvenir brand, commanding 80% of Macau's souvenir market. They currently offer over 300 product varieties, among which almond cookies, egg rolls, peanut candy, and pork and beef jerky are the most popular. With over 30 stores across Macau, Koi Kei Bakery has become the quintessential local flavor that every visitor to Macau must buy.

Multi-ad format campaigns across Google & Meta delivered a 4.4 ROAS. A Facebook page was built from zero to 10,000+ followers.

This Hong Kong brick-and-mortar store offers premium skincare, cosmetics, beauty products, and lifestyle goods. With an unwavering commitment to quality, they have been an "Authentic Goods Certified Retail Merchant" for 8 years. Their gentle, targeted products also feature many Hong Kong celebrity endorsements.