Xiaohongshu impressions
Repeat purchase rate for a
low-frequency, high-ticket
cultural tourism product
Online sales growth
Targeted user clicks
on platform
Lead generation KPI
achievement rate
Click cost lower than
industry average
Xiaohongshu impressions
Increase in offline &
online sales revenue
Seamless integration from
Xiaohongshu to
Tmall checkout
Xiaohongshu brand
topic popularity
Breakthrough in user
base growth (period-over-period)
Content Seeding →
Offline Conversion
funnel setup and integration
Quarterly brand
impressions across Asia
Increase in overseas
user website traffic
Increase in
overseas tourist
purchases at
physical stores
ROAS
(Return on Ad Spend)
Website purchases
Facebook
follower growth
Total store
sales revenue































